Global handset navigation subscribers to boom by 2010

Smartphone sales are booming despite the poor economy as users flock to the devices in part because they can perform the tasks of several other devices. One of the tasks many smartphones can perform is GPS navigation.

The recent iPhone OS 3.0 update added the ability for apps that charge on a recurring basis. One of the first apps to do this was the AT&T Navigator app at $9.99 per month. According to ABI research, the global handset navigation market is set to hit 26 million by 2010.

One of the biggest hurdles for the market though is cost. Many people simply don’t want to pay $10 per month for navigation when they can spend a couple hundred and get a dedicated GPS device. I would like to see the handset nav market offer day rates for navigation, which would be great.


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